Trade Marketing
Trade marketing connecting POS, retail and digital channels.
The shopper moves between stores, search, social, marketplaces and recommendations. Trade marketing needs to follow the full journey.
Quick answer
What should trade marketing solve?
It should translate strategy into purchase context, improve execution, support channels and connect physical and digital retail.
Channel challenge
POS and digital can no longer be planned separately.
Purchase decisions happen across several touchpoints before the shelf.
Trade needs to connect materials, retail media, product content, sales arguments, promoters, e-commerce and execution data.
Campaigns do not adapt well to each channel.
Retail execution and digital media work separately.
Product content does not support conversion.
Sales teams need better materials.
Data from sell-out and media is not connected.
The shopper journey is fragmented.
Método
Trade marketing needs execution, channel intelligence and creative consistency.
Mint builds trade plans that connect campaign, shopper, POS, channel, content and media.
Channel mapping
Understanding retail formats, priorities, shopper behavior and commercial moments.
Activation architecture
Defining materials, messages, offers and experience by channel.
Digital connection
Integrating product content, retail media, creators and e-commerce.
Measurement
Reading execution, sell-out, media and learning by channel.
Plano de canal
Integrated trade turns execution into competitive advantage.
The goal is to make product, message and purchase context work together.
Shopper strategy
POS activation
Retail media
Product content
Channel kits
Sell-out learning
How Mint connects
Mint connects brand, retail, content and sales.
We create integrated campaigns and activation systems for brands that need stronger presence in stores, marketplaces and social journeys.
Applied experience
Cases connecting strategy and execution.
Retail and consumer cases show how brand, channel and conversion need to be planned together.
Philco
See how Mint connected strategy, content, channels and operation in a real brand context.
Open casePUMA
See how Mint connected strategy, content, channels and operation in a real brand context.
Open caseHuawei
See how Mint connected strategy, content, channels and operation in a real brand context.
Open caseDHL
See how Mint connected strategy, content, channels and operation in a real brand context.
Open caseFrequently asked questions
Common questions about trade marketing.
What is trade marketing?
It is the strategy that connects brand, shopper, channel and execution to improve purchase presence and conversion.
How does trade connect to digital?
Through product content, retail media, e-commerce, creators, CRM and campaign assets adapted to each purchase context.
What should be measured?
Sell-out, execution quality, media performance, channel engagement, conversion and learning by product or campaign.
Does trade also apply to e-commerce?
Yes. E-commerce product pages, marketplace presence and retail media are part of the modern trade ecosystem.
Next step
Does your brand need stronger channel execution?
Let's talk about your challenge.
Mint can connect campaign, POS, digital retail, content and media into a more consistent operation.
Talk to Mint