Social Commerce
Social commerce and live commerce that sell with context.
Selling in social channels requires context, demonstration, trust and a purchase experience with less friction.
Quick answer
What should social commerce solve?
It should turn attention into interest, confidence and conversion through content, creators, media and offer.
Social sales
The sale increasingly happens inside the conversation.
Consumers discover, compare and ask questions in social environments.
Brands need to combine creator content, product context, live formats, media and conversion paths.
Social content generates attention but not sales.
Lives lack a commercial script.
Creators are chosen only by reach.
The purchase path has too much friction.
Product content does not answer objections.
Media and content are not planned together.
Método
Social commerce needs content, proof and conversion.
Mint structures social sales with narrative, creators, product demonstration, media and e-commerce integration.
Journey design
Mapping discovery, consideration, interaction and purchase.
Creator strategy
Selecting creators by role, credibility, community and format.
Live commerce script
Planning products, arguments, interaction and timing.
Conversion loop
Connecting content, media, CRM, e-commerce and learning.
Arquitetura comercial
Social sales need a system, not only a buy button.
Content, proof, offer and experience need to work in sequence.
Creator content
Live commerce
Product storytelling
Social ads
E-commerce flow
Conversion tracking
How Mint connects
Mint connects social content to sales journeys.
We create campaigns and operations where social, creators, media and commerce work together.
Applied experience
Cases connecting strategy and execution.
Consumer and lifestyle cases show how creators, social content and conversion can be connected.
PUMA
See how Mint connected strategy, content, channels and operation in a real brand context.
Open casePhilco
See how Mint connected strategy, content, channels and operation in a real brand context.
Open caseHuawei
See how Mint connected strategy, content, channels and operation in a real brand context.
Open caseAudio-Technica
See how Mint connected strategy, content, channels and operation in a real brand context.
Open caseFrequently asked questions
Common questions about social commerce.
What is social commerce?
It is the use of social channels to create discovery, proof, interaction and purchase journeys.
What is live commerce?
It is a live sales format that combines demonstration, interaction, offer and conversion.
Do creators improve conversion?
Yes, when they demonstrate use, answer objections and create trust in the right context.
How should it be measured?
Track reach, engagement, clicks, assisted conversion, sales, questions, saved content and creative learning.
Next step
Does your brand need to sell better in social channels?
Let's talk about your challenge.
Mint can connect creators, content, media and commerce into a stronger conversion journey.
Talk to Mint