Consumer electronics
Electronics are chosen between online research and the in-store experience. Mint connects launch, product content, creators, media and retail so the brand wins in both.
Quick answer
It needs to launch fast, explain the product simply and be well executed in physical and digital retail at the same time.
The challenge
Consumers compare specs, watch reviews and still want to see the product up close.
The brand needs strong product content, marketplace presence, trusted creators and POS execution, all coordinated with the launch and retail calendar.
Launches reach stores without product content ready.
Marketplace pages are incomplete or outdated.
Communication talks about specs, not benefits.
Store promoters have no sales arguments.
Reviews and creators happen without strategy.
Retail media and trade are planned separately.
Electronics have short launch cycles, constant spec comparison and purchase decisions split between online research and the in-store experience.
The brand must be strong on three fronts at once: product content, physical and digital retail, and influence.
Plan the launch in advance: product content, creator reviews, media, promoter training and POS materials ready for the day products reach stores.
After launch, sustain sales with retail campaigns, retail media, social commerce and usage content.
Sales by channel and retailer, category market share, product ratings, retail media performance and POS execution.
Launching without product content on marketplaces, communicating only specs and leaving store promoters without sales arguments.
Method
Mint organizes each product cycle in four stages, from pre-launch to ongoing sales.
Product positioning, messages by audience and calendar with retailers.
Photos, videos, copy and rich content produced in our own studio.
Creators, media, retail media, PR and POS materials ready for the day.
Retail campaigns, social commerce and optimization by channel.
Talk to a specialist
Tell us which product or line you are launching. Mint will plan it from pre-launch to ongoing sales.
Fill in and talk to the Mint team
Fronts
From the product page to promoter training, with one team and in-house production.
How Mint connects
Mint serves consumer electronics and peripherals brands, with studios for product content and a trade and retail team.
Applied experience
Projects with technology and electronics brands that connected launch, content and retail.
+500k followers in one year
See how Mint connected strategy, content, channels and operation in a real brand context.
Open caseSee how Mint connected strategy, content, channels and operation in a real brand context.
Open caseSee how Mint connected strategy, content, channels and operation in a real brand context.
Open caseSee how Mint connected strategy, content, channels and operation in a real brand context.
Open caseFrequently asked questions
Yes. Mint serves consumer electronics, audio, video, monitor and peripherals brands, such as Philips, AOC, AGON by AOC, LG and Philco.
Yes. Photos, videos, copy and rich content are produced in the Mint studios and adapted for each retailer and marketplace.
With curation by category and audience, early product seeding, a clear brief on benefits and usage rights to reuse content in media and e-commerce.
Yes. POS materials, activations, promoter training and campaigns with retail chains are part of the trade marketing work.
Next step
Send your details and talk to the team that connects product content, creators, media and point of sale.
