Trade

Trade connected to shoppers and digital channels.

We create shopper-centric strategies to improve visibility, experience, activation and conversion in physical and digital points of sale.

What Mint delivers in this front.

Each front combines diagnosis, planning and execution connected to brand objectives.

Channel strategy and shopper marketing

POS materials, displays and merchandising

Promotional campaigns and sales incentives

Retail, pharma, wholesale and specialized-channel activations

Training and sales arguments for teams

Integration of POS with digital campaigns

Related case

Challenge

Organize communication, seasonal campaigns and brand presence across multiple malls.

Solution

Content, promotional campaigns, social management and support materials.

Result

More consistent campaigns and better presence across touchpoints.

Experience

We create identity, campaigns, activations, materials and physical or digital experiences that connect brand, audience and purchase context.

Digital sales

We connect commercial strategy, experience, content, media and technology to improve conversion in e-commerce, marketplaces and social commerce.