Global brands in Brazil
Mint is the local partner for international brands that need to turn global guidelines into results in Brazil, with strategy, content, media, trade and technology in one team.
Quick answer
A partner that adapts the strategy to Brazilian consumers and retail, executes with quality and reports to headquarters in the format it requires.
The challenge
Global campaigns arrive ready, but Brazilian consumers, channels and retail are different.
Without an integrated local operation, the brand piles up suppliers, loses speed and cannot show headquarters what worked and why.
Global campaigns are only translated and underperform in Brazil.
The local operation depends on many suppliers with no one in charge.
Headquarters asks for reports the local team struggles to build.
Brazilian retail and marketplaces require execution the brand does not master.
Regional launches arrive with little preparation time.
The brand needs one partner for several Latin American countries.
International brands arrive in Brazil with global positioning, campaigns and guidelines. The challenge is adapting them to a market with its own consumers, channels, retail and language, while staying consistent with headquarters.
A local agency must understand both sides: what headquarters requires and what Brazilian consumers respond to.
Translate the strategy, not just the copy: review messages, proof points, price references, channels and calendar for Brazil and Latin America.
Keep governance with headquarters: approvals, reports in the required format and KPIs comparable across countries.
Use the same KPIs as headquarters, such as reach, leads, sales, share and media return, and add the local indicators that explain differences in results.
Only translating campaigns, ignoring the role of retail and marketplaces in Brazil and working with many local suppliers with no one responsible for integration.
Method
Mint organizes the local operation on four fronts, with governance and reporting aligned with headquarters.
Consumers, competitors, channels and retail in Brazil and Latin America.
Messages, proof points, calendar and channels adjusted to the market, within the global guideline.
Content, media, creators, trade and technology with a single accountable team.
Approvals, reports and KPIs comparable with other countries.
Talk to a specialist
Tell us how your brand operates in Brazil today. Mint will show you how to integrate and speed up local execution.
Fill in and talk to the Mint team
Local operation
Mint brings together the fronts that are usually spread across local suppliers, with in-house production and a technology lab.
How Mint connects
For 18 years Mint has served national and international brands, with projects in 9 countries. We integrate strategy, creative, production, media, trade and technology so the brand has a single local partner.
Applied experience
Projects with international brands that show how to adapt global strategy to the Brazilian and Latin American market.
+165% in lead generation
See how Mint connected strategy, content, channels and operation in a real brand context.
Open caseSee how Mint connected strategy, content, channels and operation in a real brand context.
Open caseSee how Mint connected strategy, content, channels and operation in a real brand context.
Open caseSee how Mint connected strategy, content, channels and operation in a real brand context.
Open caseFrequently asked questions
Yes. Mint serves national and international brands, with projects in 9 countries, as an integrated local partner for strategy, content, media, trade and technology.
Yes. Every adaptation starts from the global guideline, and approvals and reports follow the flow and format agreed with headquarters.
Yes. The operation is planned from São Paulo and can support other markets in the region, depending on the project.
Communication with global and regional teams can be in English and Spanish, as well as Portuguese.
Next step
Send your details and talk to the team that adapts and executes global strategies in Brazil and Latin America.
